Marketing Skills For Freelance Translators

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“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler.

The good news is that you can learn marketing in an hour. The bad news, it takes a lifetime to perfect it. Then, when Philip Kotler, the father of modern marketing, says that you should never go to the battlefield before having won the war on paper, you should get armed with some tips & tricks in the translation & localization industry.

 

Outline

  • What is marketing?
  • Marketing vs. Sales
  • Marketing Approaches
  • Segmentation, Targeting & Positioning 
  • Marketing Mix
  • 4 Ps│7 Ps
  • SWOT analysis for translators
  • PEST│PESTLE analysis for translators
  • BCG Matrix 
  • Key marketing resources 
Target Audience
  • Freelance translators who are interested in penetrating the translation market.
If you are interested in gaining more experience globally, do not hesitate to take your first step with us and hit the ‘Apply’ button below.

Muhammad Said
Muhammad Said is an ATN-APTS English < > Arabic certified translator, editor, proofreader, liaison interpreter, translation trainer and an instructor of English language..... Read More